In a fiercely competitive industry the ability to carve out a new market can be the key to success. However, launching into a new market requires an understanding of the opportunities, risks, competitors, potential customers and other key players.
Marketing Payments has a wealth of international experience in researching new markets, particularly in the payments industry and has the expertise to extract high quality intelligence about very technical or niche markets. We can identify new opportunities in vertical markets, in a particular country or region, or for different uses of the same product or service.
Our research into the potential of new markets can enable you to:
- Better understand your current market
- Identify other niches within this market
- Identify a new market altogether
- Increase your revenue
- Understand the characteristics/needs of prospects in the new market and plan a marketing strategy
- Understand the threats you will face and plan to counter them accordingly.